- There are currently an estimated of more than 53 million smartphone users in the United States. More around the world. Also, even mobile phones that have Java capability are now able to get a QR code reader. There is an audience for QR codes that is just waiting to be tapped!
- It is FREE to generate and use. You can easily get your own QR code and embed these to your promotional materials, business cards, company letterheads and merchandise. What is more, it is easier to deploy QR code strategies and measure their effectiveness than traditional marketing and Internet marketing combined.
- You are not limited in terms of length, size and space. Traditional advertising works on limits. You pay for additional airtime, additional advertising space, additional newspaper columns. But fixing a QR code to your advertisement, you are literally limitless in the amount of information you can include in your ad.
- More and more people are getting on the Web through their mobiles. Global mobile data traffic has steadily been increasing with the advent of wireless connectivity, high speed Internet and Internet-enabled mobile phones. According to a study conducted by Opera, mobile data traffic in August 2010 increased by 10% in over a month's time, marking the fastest increase in the preceding six months. This upward trend has also been continuously observed since the introduction of the iPhone in 2007.
